“We need to increase out low cost deposits, increase our margin on profitable assets, focus on customer service and increase fee based revenue.”

The Challenge

Today’s competitive environment is causing all industries to re-think their marketing culture.  This is especially true in the banking industry which traditionally did not embrace a marketing approach to their business.

Yet for banks to prosper they must:

• Establish and build long-term relationships with their customers
• Improve customer service
• Recommend products that solve customer problems

This often leads to a search for an organization that has banking knowledge, marketing know-how and business development expertise.  The search for an organization possessing these competencies often leads to a compromise in one of the skill areas.  The result of such a decision is marketing and business development program that does not address the banking industry and a training program that does not provide your financial institution with the skills needed to compete in the banking industry.

Catalyst Response

Catalyst has developed a consultative client development program to address the needs of the banking industry and help you:

• Increase core deposits and profitable assets
• Improve cross selling
• Increase fee based revenue

This program is modular in design so if your bank has, for example, developed and implemented a customer relations program you simply skip those modules.  This modular approach saves you time and money and ensures that your professional consultative customer development program is tailored to your exact needs.

Benefits

The Catalyst value comes from the synergy created from an organization with in-depth knowledge of banking and an organization with proven results in marketing and sales.  The end result will be an increase in deposits and loans, improved cross selling and customer service and a focus fee based revenue services.x