CCG Catalyst

Bank Business Case

CCG Catalyst

Bank Business Case

Bank Business Case

In most banks, completing a bank Business Case is the first step towards initiating a project. A CCG Catalyst Business Case justifies the start-up of the initiative and describes the:

  • Business problem (or opportunity) that currently exists in the bank
  • Alternative options for delivering a solution to resolve the problem
  • Benefits and costs associated with each alternative solution
  • Recommended solution for approval

The following diagram depicts the steps involved in creating a Business Case:

Identify the Business Problem

Initiative are typically undertaken to solve a business problem or realize a business opportunity. It is imperative that CCG Catalyst spend the time upfront to investigate the business problem or opportunity before attempting to find a resolution to the issue.

Identify the Root Cause

First, CCG Catalyst will need to determine the root cause of the problem or opportunity by analyzing the environment within which it has arisen. For instance, the root cause of a problem or opportunity may be related to:

Changes to the business vision, strategy or objectives

  • Newly identified competing products or processes
  • Opportunities resulting from newly introduced technologies
  • Commercial or operational trends that are driving business changes
  • Changes to statutory, legislative or other environmental requirements

Describe the Problem

CCG Catalyst will document the problem in detail by listing the:

  • Reasons why the problem has arisen
  • Elements that have created the problem (e.g. human, process, technology)
  • Impact the problem is having on the business (e.g. financial, cultural, operational)
  • Timeframes within which the problem must be resolved

Examples of banking problems that require initiatives to solve them include: inefficient business processes, outdated technology, poor customer satisfaction, low profitability and increases in competitor market share.

Describe the Opportunity

If the initiative is being formed to realize a business opportunity (rather than solve a business problem), then Catalyst will need to:

  • Describe the business opportunity in detail
  • Identify why and how the opportunity has come about
  • List the timeframes within which the opportunity will exist
  • Define the impact that realizing the opportunity will have on the bank

Whether the initiative is being formed to solve a problem or realize a business opportunity, CCG Catalyst will need to collate all supporting evidence possible to prove to the executive sponsor that it is real and that it must be resolved within the timeframes specified.

Identify the Solutions

Now that CCG Catalyst has a detailed understanding of the business problem or opportunity, it is time to identify a preferred solution. For every business problem identified, there will likely be a range of alternative solutions available for implementation. Choosing the right solution for the right problem or opportunity is always a challenge. To ensure that CCG Catalyst recommends the best solution available for the initiative, CCG Catalyst will complete the following steps.

Identify the Alternatives

CCG Catalyst will identify at least three solid alternative solutions. CCG Catalyst will state each alternative solution by describing its core elements (e.g. people, process, organization, technology) and the function of each element in the solution. Catalyst will then complete the following steps for each alternative solution.

  • Quantify the Benefits
  • Forecast the Costs
  • Assess the Feasibility
  • Identify any Risks
  • Document the Issues
  • List any Assumptions

List any Assumptions

CCG Catalyst will list any assumptions made while describing each alternative solution. For example, it may be assumed that:

  • “There will be no legislative, business strategy or policy changes during the project
  • The prices of raw materials will not increase during the course of the project
  • Additional resource will be available from the business as required”

Recommend a Solution

CCG Catalyst will assess the benefits, costs, feasibility, risks and issues associated with each solution. Catalyst will rank the solutions and recommend a preferred solution.

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Bank Business Case

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Bank Business Case: In-House Vs. SaaS

Bank Business Case: Strategic Direction/Opportunity

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A collaborative perspective guides CCG Catalyst relationships both internally and with clients. We take a long-term view in our relationships. We strive to build bonds founded on respect, caring, honesty, mutual support, and investment. We work together in a manner that is team-oriented, constructive, and challenging.

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Director of Digital Strategy

Tony Lazare, Digital Technology Manager


Tony Lazare is the Digital Technology Manager. He has 20 years of extensive experience overseeing all aspects of an IT department, including web development, internal development, database management and reporting, quality assurance, and release management. Tony is a dedicated leader with outstanding technical and management skills and a proven track record of success developing and executing IT.

Tiana Brown, Principal


Tiana Brown is one of the Principals at CCG Catalyst. She has more than 10 years of experience in client services, financial services, operations, and consumer and mortgage lending. Her financial services expertise is comprised of both internal and external engagements. She has strategically coached clients at the organizational, leadership and operational level.

As Principal, Tiana’s subject matter includes internal operations, business processes, as well as risk associated with payment and consumer lending processes and structure. Her consulting skills and her depth of knowledge of financial services affords her the ability to guide and work with banks and fintechs to execute strategic plans that result in successful and sustainable outcomes.

John Peckham, Principal


As a Principal at CCG Catalyst, John Peckham has over 25 years as a trusted advisor to the financial services industry. John is a proven senior level executive, with demonstrated success directing business transformation and delivering impactful results within the digital, technology and fintech space.

As bank consulting leader, John has guided clients in banking, fintech, insurance, credit, as well as, both established and start-ups in creating, building, deploying, and excelling at technology based “disruption” of the established financial services industry

Before joining CCG, John held executive and board-level positions in a variety of companies. His banking experience ranges from community to top 100 banking institutions and has held several leadership positions in his tenure.

Kate Drew, Director of Research


Kate Drew is the Director of Research at CCG Catalyst. Her decade of professional experience includes leading data-driven research projects, creating fintech industry thought leadership, and managing editorial content for publications including Business Insider Intelligence and The Value Line Investment Survey.

At CCG, Kate spearheads client-facing research projects on fintech topics including open banking, digital channels, payments, lending, blockchain, artificial intelligence, digital wealth management, and others. She leverages quantitative data as well as conducts field study based on desk research, conference and event findings, and interviews with prominent industry leaders at fintechs, banks, and other financial and nonfinancial institutions. Her research brings voices into data and provides perspectives informed by real experience inside of financial services companies.

Miranda Jenkins, Chief Operating Officer


Miranda Jenkins is the Chief Operating Officer (COO). As a financial professional with more than 10 years of experience, she has assisted and lead strategic planning, analysis, operational management, and technology development work in private equity and hedge funds in the US, Europe, and Asia. She has handled operations of various funds including cash management, hiring, staffing, strategic goal setting, budgeting, technology development, and planning and implementation.

As COO, Miranda works with colleagues across the firm to execute on the overall vision and is responsible for the daily operation of the company. Her uniquely comprehensive background affords her to advise CCG Catalyst and its clients on operational and strategic initiatives.

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